Congratulations! Now you have successfully setup your AWS credentials. You are now only 2 steps away from sending your first blast. Verify Your Sender Email Here’s the link to a quick tutorial from Amazon on how to verify your sender/from email on your AWS account to be able to send emails through Cloudy: https://docs.aws.amazon.com/ses/latest/DeveloperGuide/verify-email-addresses-procedure.html Note: Make sure your...
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Hello everyone! In this blog post, we are going to take you through the step-by-step process on how to setup your AWS credentials on Cloudy. We assume now you have successfully created your Amazon Web Services (AWS) account. If you haven’t done so already, please create your account here: https://aws.amazon.com/ Few things to note: If...
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It does happen once in a while that you notice a drop in the quantity of subscribers on your mailing list. Those pesky numbers can be quite frustrating for an email marketer (don’t worry, we feel your pain.) It is quite normal to lose a few subscribers here and there, because let’s face it –it...
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The whole point of an email marketing strategy is to connect with customers through email right? So we obviously need a list of subscribers in order to have a successful email campaign. We have covered how NOT to go about sourcing a mailing list in a previous post, so this one will focus on effective...
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Apparently, apart from the brushing, scrubbing, trimming and endless continuous tense verbs which define our efforts at personal hygiene in our daily lives, we also have the cleanliness of our email lists to deal with. While this doesn’t involve soap or water obviously, the end result is similar to a batch of freshly ironed laundry...
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What is a Drip Campaign? Like the name suggests, drip marketing or a drip campaign is a system of email marketing which sends messages to subscribers in little pieces, on an automated cycle. These drips are part of a larger campaign of already written emails designed to target customer segments based on a set timeline...
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In our previous post, we touched briefly on email deliverability and how essential it is for a viable marketing strategy. This is your success rate in ensuring emails are delivered into a recipient’s inbox. It is calculated by percentage when you divide the number of emails delivered in a campaign by the total number of emails...
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It seems the job of an email marketer is never done –from content creation, to getting into the recipient’s inbox, then ensuring they actually open the emails and follow through. The common factor with these endless facets of the job is creating an amazing reader experience. One important way to immediately arrest the attention of...
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The goal of every email marketer (well, we would like to think so) after creating amazing content and presenting it in a visually appealing format is to ensure said content makes it into their target recipient’s inbox. This is known as email deliverability and a good deliverability rate is essential for a viable email marketing...
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