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Khadeejah Bello, Author at Cloudy.Email Blog

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Khadeejah Bello
What is a Drip Campaign? Like the name suggests, drip marketing or a drip campaign is a system of email marketing which sends messages to subscribers in little pieces, on an automated cycle. These drips are part of a larger campaign of already written emails designed to target customer segments based on a set timeline...
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In our previous post, we touched briefly on email deliverability and how essential it is for a viable marketing strategy. This is your success rate in ensuring emails are delivered into a recipient’s inbox. It is calculated by percentage when you divide the number of emails delivered in a campaign by the total number of emails...
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It seems the job of an email marketer is never done –from content creation, to getting into the recipient’s inbox, then ensuring they actually open the emails and follow through. The common factor with these endless facets of the job is creating an amazing reader experience. One important way to immediately arrest the attention of...
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The goal of every email marketer (well, we would like to think so) after creating amazing content and presenting it in a visually appealing format is to ensure said content makes it into their target recipient’s inbox. This is known as email deliverability and a good deliverability rate is essential for a viable email marketing...
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Email remains one of the most effective marketing platforms and has stood the test of time. Like most other mediums in the digital marketing space, it is ever evolving to keep pace with the changing needs of the consumers it intends to serve. As we countdown to the end of another year, here are some...
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The starting point in planning a successful content strategy is setting SMART goals. This means goals that are Specific, Measurable, Achievable, Relevant and Timely. Churning out content for your various business marketing initiatives can be a time-consuming, process. Unless you have a lush marketing budget which allows you hire unlimited talent to develop content, you...
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Email is a vital part of any business marketing strategy, as it gives you a platform to communicate directly with your current and potential customers. Therefore, an engaged list of subscribers is important to the success of your email marketing. But what do you do when you have a meagre or non-existent list of customers...
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