Category

Email Marketing
The whole point of an email marketing strategy is to connect with customers through email right? So we obviously need a list of subscribers in order to have a successful email campaign. We have covered how NOT to go about sourcing a mailing list in a previous post, so this one will focus on effective...
Continue Reading
Apparently, apart from the brushing, scrubbing, trimming and endless continuous tense verbs which define our efforts at personal hygiene in our daily lives, we also have the cleanliness of our email lists to deal with. While this doesn’t involve soap or water obviously, the end result is similar to a batch of freshly ironed laundry...
Continue Reading
What is a Drip Campaign? Like the name suggests, drip marketing or a drip campaign is a system of email marketing which sends messages to subscribers in little pieces, on an automated cycle. These drips are part of a larger campaign of already written emails designed to target customer segments based on a set timeline...
Continue Reading
In our previous post, we touched briefly on email deliverability and how essential it is for a viable marketing strategy. This is your success rate in ensuring emails are delivered into a recipient’s inbox. It is calculated by percentage when you divide the number of emails delivered in a campaign by the total number of emails...
Continue Reading
It seems the job of an email marketer is never done –from content creation, to getting into the recipient’s inbox, then ensuring they actually open the emails and follow through. The common factor with these endless facets of the job is creating an amazing reader experience. One important way to immediately arrest the attention of...
Continue Reading
The goal of every email marketer (well, we would like to think so) after creating amazing content and presenting it in a visually appealing format is to ensure said content makes it into their target recipient’s inbox. This is known as email deliverability and a good deliverability rate is essential for a viable email marketing...
Continue Reading
Email remains one of the most effective marketing platforms and has stood the test of time. Like most other mediums in the digital marketing space, it is ever evolving to keep pace with the changing needs of the consumers it intends to serve. As we countdown to the end of another year, here are some...
Continue Reading
The starting point in planning a successful content strategy is setting SMART goals. This means goals that are Specific, Measurable, Achievable, Relevant and Timely. Churning out content for your various business marketing initiatives can be a time-consuming, process. Unless you have a lush marketing budget which allows you hire unlimited talent to develop content, you...
Continue Reading
You heard it right. This was a quote from Theodore Levitt who was an American economist and professor at Harvard Business School. The actual quote goes something like this: –People don’t want to buy a quarter-inch drill, they want a quarter-inch hole. Theodore Levitt This is so profound. It shifts our focus from us, our...
Continue Reading
Did you know spam makes up 45% of all emails sent? In fact: No major industry was able to break the 80% inbox placement mark in 2015. Source: Return path Get this: “One out of every five emails sent either gets filtered as spam or blocked entirely.” Now: There are multiple factors which play an...
Continue Reading
1 2