Email Marketing is the process of targeting your customers and audience using email. It helps you boost revenues and conversion as you are providing value to your subscribers and customers to help solve their problems. Email Marketing itself is free however there are platforms that cost money to help make sending, marketing, and tracking easier....Continue Reading
Email marketing offers a lot of potentials, no matter what type or size of business you have. A good understanding of its value, especially when used properly, comes from experience. That’s why our digital marketing agency focuses on developing these strategies. Email marketing has been one of the most valuable and important marketing tactics in...Continue Reading
Email Marketing Service: Are you running an online business? Then you have heard that email marketing is key to success for online businesses. Staying in touch with your subscribers is the best strategy for retaining existing business, and email marketing is an effective way to pursue new business. If you want to have a successful...Continue Reading
Email marketing is one of the best ways to cultivate customer relationships and convert them into sales, as it remains the best method for marketing return on investment. It is regarded as the most powerful digital marketing tool. And in many cases, an email can even perform better than social media or even content marketing....Continue Reading
Due to the growth of social media and the accompanying investments by companies, many marketers claim email marketing has been doomed. Today we are here to discuss Does Email Marketing Work or not? People perceive social media advertising to be cooler than email marketing, in addition to being more effective. It’s clear that social media...Continue Reading
It does happen once in a while that you notice a drop in the quantity of subscribers on your mailing list. Those pesky numbers can be quite frustrating for an email marketer (don’t worry, we feel your pain.) It is quite normal to lose a few subscribers here and there, because let’s face it –it...Continue Reading
The whole point of an email marketing strategy is to connect with customers through email right? So we obviously need a list of subscribers in order to have a successful email campaign. We have covered how NOT to go about sourcing a mailing list in a previous post, so this one will focus on effective...Continue Reading
Apparently, apart from the brushing, scrubbing, trimming and endless continuous tense verbs which define our efforts at personal hygiene in our daily lives, we also have the cleanliness of our email lists to deal with. While this doesn’t involve soap or water obviously, the end result is similar to a batch of freshly ironed laundry...Continue Reading
What is a Drip Campaign? Like the name suggests, drip marketing or a drip campaign is a system of email marketing which sends messages to subscribers in little pieces, on an automated cycle. These drips are part of a larger campaign of already written emails designed to target customer segments based on a set timeline...Continue Reading
In our previous post, we touched briefly on email deliverability and how essential it is for a viable marketing strategy. This is your success rate in ensuring emails are delivered into a recipient’s inbox. It is calculated by percentage when you divide the number of emails delivered in a campaign by the total number of emails...Continue Reading
