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Email Marketing Archives - Cloudy.Email Blog

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Email Marketing
What is a Drip Campaign? Like the name suggests, drip marketing or a drip campaign is a system of email marketing which sends messages to subscribers in little pieces, on an automated cycle. These drips are part of a larger campaign of already written emails designed to target customer segments based on a set timeline...
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In our previous post, we touched briefly on email deliverability and how essential it is for a viable marketing strategy. This is your success rate in ensuring emails are delivered into a recipient’s inbox. It is calculated by percentage when you divide the number of emails delivered in a campaign by the total number of emails...
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It seems the job of an email marketer is never done –from content creation, to getting into the recipient’s inbox, then ensuring they actually open the emails and follow through. The common factor with these endless facets of the job is creating an amazing reader experience. One important way to immediately arrest the attention of...
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The goal of every email marketer (well, we would like to think so) after creating amazing content and presenting it in a visually appealing format is to ensure said content makes it into their target recipient’s inbox. This is known as email deliverability and a good deliverability rate is essential for a viable email marketing...
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Email remains one of the most effective marketing platforms and has stood the test of time. Like most other mediums in the digital marketing space, it is ever evolving to keep pace with the changing needs of the consumers it intends to serve. As we countdown to the end of another year, here are some...
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The starting point in planning a successful content strategy is setting SMART goals. This means goals that are Specific, Measurable, Achievable, Relevant and Timely. Churning out content for your various business marketing initiatives can be a time-consuming, process. Unless you have a lush marketing budget which allows you hire unlimited talent to develop content, you...
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You heard it right. This was a quote from Theodore Levitt who was an American economist and professor at Harvard Business School. The actual quote goes something like this: –People don’t want to buy a quarter-inch drill, they want a quarter-inch hole. Theodore Levitt This is so profound. It shifts our focus from us, our...
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Did you know spam makes up 45% of all emails sent? In fact: No major industry was able to break the 80% inbox placement mark in 2015. Source: Return path Get this: “One out of every five emails sent either gets filtered as spam or blocked entirely.” Now: There are multiple factors which play an...
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Look. I get it. Subject lines can be tricky. You’re wondering: How do I make my subject line short and sweet while still getting my point across? How do I grab my audience’s attention, make them stop mid-scroll as they’re sorting through emails in their inbox? How do I boost the effectiveness of my subject...
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Did you know welcome emails generate four times more opens and 5 times more clicks than any other email sent? Source: Experian Whether it is an automated opt-in confirmation or a branded welcome message… …the first email a new subscriber receives, sets the stage for developing a stronger customer relationship with your audience. Get this:...
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