It seems the job of an email marketer is never done –from content creation, to getting into the recipient’s inbox, then ensuring they actually open the emails and follow through. The common factor with these endless facets of the job is creating an amazing reader experience. One important way to immediately arrest the attention of...Continue Reading
The goal of every email marketer (well, we would like to think so) after creating amazing content and presenting it in a visually appealing format is to ensure said content makes it into their target recipient’s inbox. This is known as email deliverability and a good deliverability rate is essential for a viable email marketing...Continue Reading
Email remains one of the most effective marketing platforms and has stood the test of time. Like most other mediums in the digital marketing space, it is ever evolving to keep pace with the changing needs of the consumers it intends to serve. As we countdown to the end of another year, here are some...Continue Reading
The starting point in planning a successful content strategy is setting SMART goals. This means goals that are Specific, Measurable, Achievable, Relevant and Timely. Churning out content for your various business marketing initiatives can be a time-consuming, process. Unless you have a lush marketing budget which allows you hire unlimited talent to develop content, you...Continue Reading
You heard it right. This was a quote from Theodore Levitt who was an American economist and professor at Harvard Business School. The actual quote goes something like this: –People don’t want to buy a quarter-inch drill, they want a quarter-inch hole. Theodore Levitt This is so profound. It shifts our focus from us, our...Continue Reading
Did you know spam makes up 45% of all emails sent? In fact: No major industry was able to break the 80% inbox placement mark in 2015. Source: Return path Get this: “One out of every five emails sent either gets filtered as spam or blocked entirely.” Now: There are multiple factors which play an...Continue Reading
Look. I get it. Subject lines can be tricky. You’re wondering: How do I make my subject line short and sweet while still getting my point across? How do I grab my audience’s attention, make them stop mid-scroll as they’re sorting through emails in their inbox? How do I boost the effectiveness of my subject...Continue Reading
Did you know welcome emails generate four times more opens and 5 times more clicks than any other email sent? Source: Experian Whether it is an automated opt-in confirmation or a branded welcome message… …the first email a new subscriber receives, sets the stage for developing a stronger customer relationship with your audience. Get this:...Continue Reading
So you are a start up or just got introduced to email marketing and you want to dive deep. Listen up. Pay close attention. If there is one thing you want to take with you, then let this be it. This will make it or break it for you. There are mainly two types of...Continue Reading
Maybe you have read our blog article Is Email Marketing Dead and now you want to take advantage of it. So, what is next? How to choose a cheap email marketing software? While there are tons of email marketing softwares out there, here are 6 things to look for: Deliverability How likely is it for...Continue Reading
