In our previous post, we touched briefly on email deliverability and how essential it is for a viable marketing strategy. This is your success rate in ensuring emails are delivered into a recipient’s inbox. It is calculated by percentage when you divide the number of emails delivered in a campaign by the total number of emails...Continue Reading

Email remains one of the most effective marketing platforms and has stood the test of time. Like most other mediums in the digital marketing space, it is ever evolving to keep pace with the changing needs of the consumers it intends to serve. As we countdown to the end of another year, here are some...Continue Reading