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cheap email marketing software
It does happen once in a while that you notice a drop in the quantity of subscribers on your mailing list. Those pesky numbers can be quite frustrating for an email marketer (don’t worry, we feel your pain.) It is quite normal to lose a few subscribers here and there, because let’s face it –it...
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The whole point of an email marketing strategy is to connect with customers through email right? So we obviously need a list of subscribers in order to have a successful email campaign. We have covered how NOT to go about sourcing a mailing list in a previous post, so this one will focus on effective...
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Apparently, apart from the brushing, scrubbing, trimming and endless continuous tense verbs which define our efforts at personal hygiene in our daily lives, we also have the cleanliness of our email lists to deal with. While this doesn’t involve soap or water obviously, the end result is similar to a batch of freshly ironed laundry...
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What is a Drip Campaign? Like the name suggests, drip marketing or a drip campaign is a system of email marketing which sends messages to subscribers in little pieces, on an automated cycle. These drips are part of a larger campaign of already written emails designed to target customer segments based on a set timeline...
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The starting point in planning a successful content strategy is setting SMART goals. This means goals that are Specific, Measurable, Achievable, Relevant and Timely. Churning out content for your various business marketing initiatives can be a time-consuming, process. Unless you have a lush marketing budget which allows you hire unlimited talent to develop content, you...
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How to choose a cheap email marketing software?
Maybe you have read our blog article Is Email Marketing Dead and now you want to take advantage of it. So, what is next? How to choose a cheap email marketing software? While there are tons of email marketing softwares out there, here are 6 things to look for: Deliverability How likely is it for...
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